Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent
faster than non-video users because people simply love video.
Step 1 : Center Your Video Around the Story, Not The Sale
Every great marketing video has a few key takeaways. Focusing content around a clear theme or idea illustrating why a viewer or prospective customer
should choose your business is central in storytelling — and especially in capturing people’s attention in a saturated world wide web.
In today’s online world, businesses have seconds to win over customers with video; that makes it tempting to pack a list of benefits and calls to
action into an explainer or other marketing video. Why should you avoid this temptation? Packing a bunch of information into a video is simply not
as convincing nor memorable as telling a story with that information. And in order to inspire your viewers to take action, you need to convince them.
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead,
your video should be centered around the story and not the sale. Remember: the same rules that apply for written content marketing apply
for video marketing – concentrate on the value you’re providing for your customers.
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way?
You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your
Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s
noisy marketing landscape, what your brand really needs is a story. (Well, maybe a few stories if we’re being honest).
Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense
of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can
be especially persuasive.
Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share.
Even B2B brands are taking this indirect approach.
Tell stories that make us laugh, learn, and sometimes even have us reaching for the tissues.
Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles.