Recent research found that 33 percent of online activity is spent watching video, and marketers using video grew their revenue 49 percent faster than non-video users because people simply love video.
Step 1 : Center Your Video Around the Story, Not The Sale
Every great marketing video has a few key takeaways. Focusing content around a clear theme or idea illustrating why a viewer or prospective customer
should choose your business is central in storytelling — and especially in capturing people’s attention in a saturated world wide web.
Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share.
Even B2B brands are taking this indirect approach.
Tell stories that make us laugh, learn, and sometimes even have us reaching for the tissues.
Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles.
There are screens everywhere. From your pocket to your car dashboard, to your bed, your day is filled with digital screens.
What does this mean from a marketing perspective? Video is quickly becoming the number one way to connect with consumers, viewers, and followers. Between the automatic video-playback on most social media mobile feeds. In 2019 the number of mobile phone users is forecast to reach 4.68 billions. An effective video marketing strategy can provide one of the highest ROIs for any brand’s digital marketing strategy.
Video is a powerful content medium for a storytelling, and can have a big impact on the success of your promotional campaigns and content marketing efforts. It also serves as an effective way to connect with people and build more satisfying and deeper relationships between you and your target audience.
To prove the fact that video plays an important part of your content marketing strategy, here are a few key statistics:
By 2019, video will account for 80% of all consumer internet
Social media videos generate 1200% more share compared with
images and text combined
87% of online marketers use video content
The volume of mobile video consumption increases by 100%
But establishing a video marketing strategy can sound intimidating –especially for a startup. Fortunately, video advertising doesn’t have to break the bank. Although today’s viewers expect an exceptional level of quality, a small investment of time and money can result in the next viral video.
Understand the purpose of your video marketing strategy “Buy my stuff!” isn’t a very good message. A video marketing strategy is going to struggle if its objective is only to sell products. Though that may be the ultimate goal, but if you incorporate too much self-promotional content in your marketing strategy, it will be perceived as spammy and go unnoticed.
1/ Think of one to three different ideas you want the viewer to walk away with about your brand, product, or service after watching your video.
These ideas, or messages, should be in line with your mission statement and connect directly to your audience. The goal of your video marketing strategy should be to educate, entertain, and inspire your viewers – this is the content that gets shared and remembered.
Although you still want to drive the viewer to the next step, your goal shouldn’t be for them to walk away feeling like you’ve just assaulted them with a sales pitch.
2/Think about your video campaign strategy